ABOUT ME
Hi I’m Craig! I’m a seasoned and passionate design, advertising and marketing veteran with over 15 years of experience developing and translating brands through digital, print and video.
My resume begins at the dawn of the Dot-Com days innovating in the always evolving ecosystem of brands, commerce and media solving complex marketing problems for clients while nurturing creative teams to deliver successful compelling content, experiences and campaigns. Some of the clients and brands I’ve worked with include Apple, eBay, DIRECTV, TD Bank, E*TRADE, CNN, American Express, Nikon, Kmart, and MTV.
In my off time I love learning Japanese from my wife, and having Lightsaber battles with my son. On the rare occasion with time left over you can find me drawing, painting, building furniture or going a few rounds at the Kyokushin Karate dojo.
EXPERIENCE
Associate
Creative Director
iCrossing, New York
Nov 2012 – Present
Direct teams of designers, copywriters and developers in the creation of digital advertising, web design, mobile, social media, print, out-of-home and radio for DIRECTV and TD Bank. Established a streamlined process for working with internal and external production partners to quickly execute digital campaigns while reducing costs and increasing effectiveness. Led iCrossing’s transition from Flash advertising media to HTML5 while maintaining timelines and costs for both the agency and our clients.
Creative Director
Ziff Davis, New York
Jun 2012 – Nov 2012
Responsible for web design, UX, mobile, tablet and marketing across all Ziff Davis digital media properties with over 45 million unique monthly visitors. Managed the design, photo and production teams to deliver daily updates for PC Magazine, Geek.com and ExtremeTech. Directed the design and production for the monthly digital publication of PC Magazine on the iPad, Kindle and Zinio App. Creative lead responsible for look and feel of redesigned brand identify and site for Geek.com.
Creative Director
Totsy.com, New York
Nov 2011 – Jun 2012
Led a team of art directors, designers, production artists and copywriters to develop and maintain all aspects of Creative for a fast growing e-commerce destination focused on moms, kids and babies. Worked across websites, mobile, UX, social and marketing to create a unique online brand identity for a site with over 2 million members and 200,000 daily visitors. Worked with photographers, stylists and photo retouchers providing creative direction for the in-house photo studio.
Senior Art Director
Signal to Noise (formerly Agency.com), San Francisco
Nov 2009 – Nov 2011
Directed teams of designers, copywriters, animators, and video editors to create digital adverting campaigns and websites for Apple, eBay, Google, AMC Theaters & Nike.
Creative Consultant
Nikon, Tokyo Japan
April 2008 – March 2009
Responsible for developing and guiding all areas of creative for mypicturetown.com including Design, Marketing, Information Architecture and User Experience.
Senior Art Director
Agency.com, New York
Feb 2005 – Aug 2007
Responsible for guiding all areas of creative for Nikon’s own international image hosting website mypicturetown.com including design, marketing and UX.
Art Director
Smartmoney.com, New York
Dec 2002 – Jun 2004
Creative lead responsible for the redesign and creative maintenance of smartmoney.com a daily personal finance news site with 2.1 million unique visitors a month. Worked with advertising partners and third party clients to develop uniquely tailored marketing campaigns and world-class investment tools for clients including American Express, Chase, JP Morgan and Cigna.
Art Director
TBWA\CHIAT\DAY, New York
Oct 2000 – May 2001
Collaborated with print and television teams to develop award winning websites and digital marketing for Kmart, Absolut, New York City Public Schools and the Sci Fi Channel.
Education
School of Visual Arts – New York, USA
Bachelor of Fine Arts – Illustration
Recipient of the Silas H. Rhodes Scholarship
September 1994 – May 1998
